NEW. Positioning page — differentiates Steve's offer from generic wellbeing consultancies. Useful because the live site currently has 5 pages chasing the 'wellbeing' keyword, which is the weakest framing for the actual offer.
/resilience-vs-wellbeingWellbeing is the symptom. Resilience is the protective factor. A wellbeing programme treats how people feel today. A resilience programme builds the capacity to sustain performance when pressure rises tomorrow.
XXXX Steve to write 2-3 paragraphs. The strategic point: a wellbeing tick-box doesn't move the numbers that show up in HR's quarterly review (attrition, sickness, engagement). Resilience does.
XXXX Steve to write. Mindfulness apps, meditation, EAP signposting, mental health awareness training. All useful. None of it measurable in the way a board cares about.
Suggested comparison table:
Full comparison page lives at /resources/comparison-vs-alternatives.
A resilience programme sits alongside wellbeing work — it doesn't replace it. The assessment shows you where the wellbeing work is actually moving the needle and where it isn't.