Homepage concepts.
A set of design directions for the new ResilienceBuilder homepage. Round 4 is the current working direction. Earlier rounds remain visible below for reference.
The full structure: existing pages flagged for upgrade, new pages we need to add, urgent cleanup items. Each row is clickable — go straight to the scaffold for any page.
v4 with the 13-section tweak list applied.
Same structure and content as v4. Polish pass only: tighter hero, integrated yellow highlight, backdrop-blur nav, counter animations, hover lifts on cards, staggered testimonial reveal, alternating row backgrounds, footer polish.
Hero variants on the v4a body
v4a1 · v4a2 · v4a3 · v4a4Muted gold underline sweeps. Deep textured navy. Soft cream transition. Most refined, most expensive feel.
Brass/muted-gold highlight, layered navy gradient, lighter-navy trust band. Safest client option.
Cinematic vignette + spotlight. Single highlighted word in rich gold. Immediate off-white break. Most designed.
Navy → steel-blue gradient. Gold gradient text. Glassmorphism. Fades into pale blue-grey. SaaS feel.
Page-per-section structure.
From Steve’s v4 docx feedback. The long-scroll homepage is broken into discrete pages. Tagline reverts to the short sub. Ways We Work expands to twelve formats on its own page. K1 / K2 / K3 below are superseded by this round.
K1, K2, K3 — long-scroll homepage variants.
Three variants from Steve's 23 Apr email. Steve skipped the K1/K2/K3 pick and instead restructured the IA in v4. Kept here for reference and partial reuse.
Centred Classic
Refined K1. Tagline 2, centred hero, all 22 Steve feedback points applied.
Hero: Tagline 2 centred, compressed to fit one screen. Stats: 9x / 12x (RB research) + £5:£1 Deloitte + 20% Gallup. Section order: stats → clients+testimonials → WhatHow → products → WaysWeWork → Model → research → AnswerPill → PersonaRouter → insights → FAQ → Discovery-call CTA. Comparison + About removed. Science renamed "The science behind the model."
Image-Led
Left-aligned hero with the RB pentagram diagram on the right. 4-service block from Steve's flyer.
Same content as K1 except: hero text left-aligned with the ResilienceBuilder model pentagram on the right; services block is the 4-card version from Steve's 2-page flyer (1:1 Coaching, Team Workshops, Resilience Programmes, Training for Leaders). Science renamed "How the five-factor model works."
Outcomes-Forward
Stats (9x, 12x) appear ABOVE the H1 as the primary hook. 3-step process section from the flyer.
Tests whether leading with "9x" beats leading with the outcome headline. Adds a dedicated 3-step process section (Assess, Report, Data Insights and Targeted Interventions) from Steve's flyer. Science renamed "The research behind the model."
Original concepts.
First concepts shared on the 14 April call, plus J (dual-track enterprise + coach). Archived. Not under active iteration.
Assessment Platform
Data-forward. Product-led. Radar-chart hero.
The psychometric is the hero. Says: "we have a real tool."
Editorial Consultancy
Big serif. Long-read. Quiet authority.
Credibility through restraint. Says: "this is thinking, not a product."
Methodology Brand
Model as hero. Six colours. Certification-forward.
The model becomes a shared language. Says: "we have a system, you can learn it."
High Performance
Deep navy + brand yellow. Diagnostic / protocol language.
Edge, clinical, premium. Says: "performance infrastructure, not wellbeing."
Standard Strong
Modern B2B services. Bright, clean, conversion-led.
Safe, modern, professional. A really strong standard B2B site, well executed.
High Performance Lite
Aspirational. Gradient hero, softer. Performance and wellbeing blended.
Between D and E. Premium but approachable. Softer high-performance tone.
Serious Upgrade
His current site structure, executed properly for 2026.
Same three-tile + testimonials + download form layout he has now. Just much, much better made.
Assessment-Native
Same navy + wave pattern + yellow pills as his live assessment tool.
Visual continuity with the real ResilienceBuilder assessment screen. Feels like one product.
Enterprise / Blue-chip
Restrained. Enormous type. Logo wall is the hero. For FTSE-level buyers.
If the client list is strong, this is the style. Maximum prestige signal, minimum ornament.
Enterprise + Two Voices
Audience router in the hero, plus Steve-direct versus certified-coach split.
Maps both sales motions: Steve selling into big co directly, and the coach network delivering at scale.