Site structure · live inventory + planned pages · 19 May 2026
All variants →
RESILIENCEBUILDER
Site structure

The new ResilienceBuilder site.

Every page on the live site is in this map, tagged with what happens to it. New pages are tagged too, so you can see what's missing and what's coming. Click any row to open the scaffolded page (or the live page, for ones we're keeping).

KEEPUPGRADENEW PAGEMERGEREDIRECTREMOVEREVIEW
71
Rows in plan
30
Pages already live
41
New pages planned
10
Layers

Layer 1 · Identity & Conversion

1 UPGRADE Identity
Homepage
/ Open scaffold → Live ↗
Live: ~1,900 words. Title 'Resilience Consultant | Resilience Training Services UK'. H1 'How to Build Resilience'. UPGRADE: adopt v4/v4a layout from steve-site. Pick v4a / v4a1 / v4a2 / v4a3 / v4a4 with Steve. Tighten H1 to the new tagline. Replace placeholder testimonials.
1.1 NEW PAGE Identity
v4a (baseline polish) /v4a/
Polish pass on v4. Hero stays bright yellow on navy. Currently live on 49k demo.
1.1.1 NEW PAGE Identity
v4a1 — Editorial Premium /v4a1/
Hero variant 1. Muted gold underline sweeps, deep textured navy, cream transition. Steve's strongest-overall direction per the spec.
1.1.2 NEW PAGE Identity
v4a2 — Softer Gold Enterprise /v4a2/
Hero variant 2. Brass highlight, layered navy gradient. Safest client option.
1.1.3 NEW PAGE Identity
v4a3 — High Contrast Premium /v4a3/
Hero variant 3. Cinematic vignette, single highlighted word, gradient gold text, immediate off-white break.
1.1.4 NEW PAGE Identity
v4a4 — Modern Gradient System /v4a4/
Hero variant 4. Navy → steel-blue gradient, glassmorphism, gold gradient text. SaaS / digitally-advanced feel.
1.2 REDIRECT Identity
/home-new-design (legacy) /home-new-design
~2,100 words. Contains Lorem Ipsum testimonials. 301 → /.
1.3 REDIRECT Identity
/home-new-design-v2 (legacy) /home-new-design-v2
~1,300 words. Also has Lorem Ipsum. 301 → /.
1.4 REDIRECT Identity
/resiliencebuilder-lp (broken legacy LP) /resiliencebuilder-lp
~1,200 words. Broken H1 ('Personal, Trusted, Consultant Services / That Deliver Result'). Typo. 301 → /.
2 UPGRADE Authority
About
/about Open scaffold → Live ↗
~1,200 words. H1 'Empowering Individuals & Teams to Thrive'. UPGRADE: reframe as Steve-as-founder entity-anchor. Coventry MBA, Associate Lecturer, 40+ years senior leadership. The page Wikipedia / AI engines should cite when defining ResilienceBuilder. Add Person + Organization schema.
3 NEW PAGE Authority
Team / Steve Howe + certified coaches
/team Open scaffold →
NEW. Named principals (Steve + certified coach leaders). Person schema per coach. E-E-A-T gap on current /about. Discoverable at /team.
4 UPGRADE Conversion
Contact
/contact Open scaffold → Live ↗
~325 words. H1 'Get In Touch'. UPGRADE: wire FormSubmit → adam@muswellrose.com + steve.howe@. Add inline Calendly or link to /book-a-discovery-call.
5 NEW PAGE Conversion
Book a discovery call
/book-a-discovery-call Open scaffold →
NEW. Primary CTA destination across the entire site. Embedded Calendly or FormSubmit form. Open decision #7 in site-rebuild-plan.
6 KEEP Conversion
Thank you
/thank-you Live ↗
Confirmation page after form submit. No change.

Layer 2 · Services · Enterprise (5 → 1 consolidation)

7 UPGRADE Hub
Enterprise resilience (canonical)
/workplace-resilience-training Open scaffold → Live ↗
CANONICAL after consolidation. Currently ~2,100 words, the strongest of the 5 overlapping enterprise pages. UPGRADE to be the cluster anchor. Pulls in workshops, programmes, consulting under one URL. Consider rename to /for-business/ if Steve prefers.
7.1 UPGRADE Service
/workplace-wellbeing-consultants-and-training /workplace-wellbeing-consultants-and-training Open → Live ↗
GSC: 840 imp, pos 37.2, 0 clicks. KEEP — earns impressions on 'workplace wellbeing consultants'. Rewrite as the WELLBEING-BUYER entry point: positions resilience as the protective factor, then routes to /workplace-resilience-training for delivery. Distinct angle preserves the keyword.
7.2 UPGRADE Service
/corporate-wellness-consultant /corporate-wellness-consultant Open → Live ↗
GSC: 1,274 imp, pos 11.7 for 'corporate wellness consultant' (325 imp on that one query). KEEP — strong keyword ranking. Rewrite as ADVISORY/CONSULTING angle (diagnosis + plan, distinct from delivered training). Don't merge — risk to a near-page-1 ranking.
7.3 UPGRADE Service
/employees-wellness-program /employees-wellness-program Open → Live ↗
GSC: 261 imp, pos 34.5, 0 clicks. KEEP — own the 'employees wellness program' keyword. Rewrite as PROGRAMME-BUYER angle (HR/People director language).
7.4 UPGRADE Service
/resilience-training-for-employees /resilience-training-for-employees Open → Live ↗
GSC: 489 imp, pos 69.3, 0 clicks. KEEP — earns impressions on 'resilience training for employees'. Rewrite as L&D-BUYER angle (training procurement language).
7.5 UPGRADE Service
Resilience programme (multi-session) /resilience-program Open → Live ↗
~1,200 words. KEEP as a sub-page of /workplace-resilience-training. Flagship multi-session programme. Specific enough to survive consolidation.
7.6 UPGRADE Service
Workshops (delivery format) /resilience-workshops Open → Live ↗
~1,100 words. KEEP as delivery-format sub-page (1-day / 2-day / half-day). Differentiated from programme by format.
7.7 UPGRADE Service
Team workshops (with 5-driver model) /teams Open → Live ↗
~1,300 words. H1 'Your Teams Deserve More Than Just a Wellness Tick-Box'. KEEP — only page with 5-driver framework. Becomes the link out to /the-model.

Layer 3 · Services · Individuals (4 → 2 consolidation)

8 UPGRADE Hub
For individuals (canonical)
/personal-resilience-training Open scaffold → Live ↗
CANONICAL after consolidation. ~1,200 words. H1 'Build the Strength to Overcome Life's Challenges'. UPGRADE: become the canonical individuals page. Consider rename to /for-individuals/ if cleaner.
8.1 MERGE Service
/my-resilience /my-resilience
GSC: 162 imp, 1 click, pos 19.0. Near-duplicate of /personal-resilience-training (279 imp). Both low. Decision: 301 → /personal-resilience-training and absorb the H1 'Developing Resilience' as a section heading on the canonical to preserve the keyword anchor. Lower risk than the enterprise cluster — only 1 click at stake.
8.2 UPGRADE Service
1:1 stress-management coaching /coaching-for-stress-management Open → Live ↗
GSC: 1,772 imp, pos 22.4, 4 CLICKS. Ranks for 'stress coach' (227 imp, pos 24.3) — earning real traffic. KEEP — rewrite as STRESS-SPECIFIC differentiator (leans on Physical Stamina + Emotional Intelligence + Social Support facets). DO NOT MERGE.
8.3 UPGRADE Service
Mental resilience training /mental-resilience-training Open → Live ↗
GSC: 816 imp, pos 18.2, 1 click. KEEP — rewrite with MENTAL-TOUGHNESS differentiator (Mental Strength + Purpose facets). DO NOT MERGE.

Layer 4 · Coaches & Certification (1 → 3 expansion, dual GTM)

9 NEW PAGE Hub
Become a resilience coach (hub)
/become-a-coach Open scaffold →
NEW single dual-GTM entry. Branches to: independent coach vs in-house L&D. Critical for the coach network growth lever per strategy doc.
9.1 UPGRADE Authority
What is a resilience coach (definition) /resilience-coach Open → Live ↗
GSC: 1,069 imp, 10 CLICKS, pos 36.0 — the biggest clicks-earner after the homepage. KEEP URL — entity-definition page. Rewrite for AI-citation: 'A resilience coach is …' answer-capsule. Don't risk the ranking.
9.2 UPGRADE Service
Resilience coach qualification (existing page) /resilience-coach-qualification Open → Live ↗
GSC: 721 imp, 4 CLICKS, pos 21.1. URL EXISTS already — earns clicks on 'resilience coach qualification' / 'resilience coach training UK'. KEEP URL — upgrade content. Pair with /coach-certification below.
9.3 NEW PAGE Service
Coach certification — programme detail /coach-certification Open →
NEW. Curriculum, cohort dates, pricing (Open decision #7), accreditation. The article cluster (~24 of 39 posts) targets this audience; finally give them a destination. Cross-link from /resilience-coach-qualification.
9.4 NEW PAGE Hub
Certified coach directory /coaches-directory Open →
NEW URL. The existing /coaches is the WordPress login leak — gets 410'd (don't 301 to here, the login URL has no SEO value). Directory at /coaches-directory/.

Layer 5 · The 5-Facet Model (entity anchor — currently 0 dedicated pages)

10 NEW PAGE Authority
The ResilienceBuilder Model
/the-model Open scaffold →
NEW + CRITICAL GAP. The 5-driver model is referenced on /teams but has no canonical explainer page. This is the core IP. Pentagram diagram (rb-model.png). The page Wikipedia / AI engines should cite when defining 'the ResilienceBuilder Model'.
10.1 NEW PAGE Authority
Mental Strength /the-model/mental-strength Open →
Facet 1 of 5. Cognitive habits under pressure.
10.2 NEW PAGE Authority
Purpose & Motivation /the-model/purpose-and-motivation Open →
Facet 2 of 5. The 'why' that aids recovery.
10.3 NEW PAGE Authority
Physical Stamina /the-model/physical-stamina Open →
Facet 3 of 5. Sleep, recovery, energy. The foundation most programmes skip.
10.4 NEW PAGE Authority
Emotional Intelligence /the-model/emotional-intelligence Open →
Facet 4 of 5. Self-awareness + empathy under load.
10.5 NEW PAGE Authority
Social Support /the-model/social-support Open →
Facet 5 of 5. Quality of working relationships — the single biggest predictor of recovery.

Layer 6 · Evidence & Proof (currently 0 ungated pages)

11 NEW PAGE Service
The Assessment (sales page)
/assessment Open scaffold →
NEW + CRITICAL GAP. Assessment is the product hook — mentioned everywhere on the live site, has no dedicated page. 15-minute validated psychometric across the 5 facets. Demo-on-site vs gated — open decision #4.
12 NEW PAGE Resource
Sample assessment report
/assessment/sample-report Open scaffold →
NEW. Anonymised PDF or interactive sample. Proof artefact for enterprise buyers.
13 NEW PAGE Authority
The research behind the model (ungated)
/research Open scaffold →
NEW + CRITICAL GAP. Research is currently gated behind /tsoww2025 form only. Zero organic visibility. Build the ungated landing page = Coventry MBA + published research + validation evidence. Steve to provide real citations (replaces [source: ...] placeholders).
14 UPGRADE Authority
Characteristics of resilient people
/resilience-characteristics Open scaffold → Live ↗
GSC: 2,245 imp, 2 clicks, pos 14.1. Ranks pos 3.4 for '5 characteristics of a resilient person', pos 16.2 for 'characteristics of resilient people'. URL EXISTS ALREADY — original plan had this as /characteristics/ which would have lost the ranking. KEEP /resilience-characteristics URL, upgrade content using the 6-trait block from v4 homepage's site.ts.
15 NEW PAGE Hub
Case studies (hub)
/case-studies Open scaffold →
NEW + CRITICAL GAP. Zero proof-of-work pages on live site. Lorem Ipsum testimonials still live on /home-new-design variants. Build the hub, lead with AWS Automotive (Chris-Markus Kratz).
15.1 NEW PAGE Authority
AWS Automotive case study /case-studies/aws-automotive Open →
Chris-Markus Kratz lead real testimonial. Quantify outcome.
15.2 NEW PAGE Authority
[CASE STUDY SLOT — HR buyer] /case-studies/[slot-2]
Awaits Steve naming an HR/people director-level reference.
15.3 NEW PAGE Authority
[CASE STUDY SLOT — certified coach] /case-studies/[slot-3]
Coach voice — different angle from corporate buyer.
16 NEW PAGE Authority
Resilience vs wellbeing (positioning)
/resilience-vs-wellbeing Open scaffold →
NEW. Differentiator vs the consultant cluster. Why resilience is the protective factor + wellbeing is the symptom. Disambiguates Steve's offer from generic wellbeing consultancies (the same consultancies Steve currently competes with on /workplace-wellbeing pages).
17 NEW PAGE Authority
ResilienceBuilder vs alternatives
/resources/comparison-vs-alternatives Open scaffold →
NEW. Parked in current-state-2026-04-24.md. Comparison table vs Hello Self / Unmind / Headspace for Work / generic EAPs.

Layer 7 · Articles & Resources (consolidate 2 hubs, decide on dormant blog)

18 UPGRADE Hub
Resources (canonical hub)
/resources Open scaffold → Live ↗
~2,800 words. CANONICAL hub. UPGRADE: 301 /articles → /resources (or rename to /blog/). Restructure children around the 5 facets + assessment + coach certification topics.
18.1 REDIRECT Hub
/articles (duplicate, thin) /articles
~450 words. Duplicates /resources with longer treatment. 301 → /resources.
18.2 REVIEW Hub
39 published blog posts (Feb 2024 – Jan 2025) /articles/* Live ↗
39 posts. Dormant since 13 Jan 2025 (11 months silent). ~24 of 39 target the resilience-coach audience (cert funnel). 8 target the B2B buyer. DECISION: restart cadence + rebalance toward buyer-facing, or wind down cleanly.
19 UPGRADE Resource
Shop (downloadables)
/shop Open scaffold → Live ↗
~350 words. WooCommerce shop with 9 free downloadables (slide decks, worksheets). UPGRADE: rename to /downloads/ or fold into /resources/. WooCommerce is heavy infra for free downloads.
20 REVIEW Resource
/tsoww2025 (gated research LP)
/tsoww2025 Live ↗
~90 words. State of Workplace Wellbeing 2025 gated download. KEEP but noindex (thin-content flag). The ungated version becomes /research.

Layer 8 · Industries (NEW — vertical landers, currently 0 pages)

21 NEW PAGE Hub
Industries (hub)
/industries Open scaffold →
NEW. Vertical landers. Existing client logos suggest 4 strong verticals: NHS / healthcare, financial services, professional services, technology/automotive. Each lander = 1,500-2,000 words with vertical-specific case study + facet emphasis.
21.1 NEW PAGE Service
Healthcare & NHS /industries/healthcare Open →
Vertical lander. NHS Trust + Maldon DC + Suffolk CC are existing client logos.
21.2 NEW PAGE Service
Financial services /industries/financial-services Open →
Vertical lander. Bloomberg is an existing client logo.
21.3 NEW PAGE Service
Technology /industries/technology Open →
Vertical lander. AWS, Google, Vorwerk, VF, Catapult Digital are existing client logos.
21.4 NEW PAGE Service
Professional services /industries/professional-services Open →
Vertical lander. Arch, TT are existing client logos.

Layer 9 · Trust & Footer

22 NEW PAGE Trust
Governance (trust footer)
/governance Open scaffold →
NEW. Company number · ICO registration · registered address · data-handling clause (key for enterprise buyer trust). Open decision #6. Currently placeholder in the Governance component on steve-site.
23 NEW PAGE Trust
Methodology / data ethics
/methodology Open scaffold →
NEW. Substantiates the 'data-driven' claim that runs through the site. Anonymisation policy, individual data ownership, dashboard access model. Cross-link from /assessment and /governance.
24 NEW PAGE Authority
FAQ
/faq Open scaffold →
NEW. Live site has zero FAQ page. AEO-shaped Q&A pairs from the QuickAnswers component on steve-site. FAQPage schema.
25 KEEP Trust
Privacy policy
/privacy-policy Live ↗
~3,800 words UK GDPR policy. KEEP. Remove the inappropriate research form in the footer.
26 KEEP Trust
Credits (Flaticon attributions)
/credits Live ↗
~375 words. Icon attribution page. KEEP but add noindex (orphan utility, no SEO value).

Layer 10 · URGENT cleanup

L1 REMOVE Legacy
/coaches — WordPress login leaked publicly
/coaches
URGENT. /coaches is currently the WordPress login page indexed publicly. Title 'Log In ‹ ResilienceBuilder — WordPress'. Set noindex + Disallow in robots.txt + 410 or 301 to /coaches-directory (after the directory is built). Security + SEO risk.
L2 REMOVE Legacy
/elementor-test (dev artefact)
/elementor-test
410 Gone. Should never have been indexed.
L3 KEEP Portal
/my-account (WooCommerce)
/my-account Live ↗
WooCommerce user portal. KEEP but noindex (gated portal page, no SEO value).
Authority pillars
  • · The ResilienceBuilder Assessment
  • · The 5-Facet Model
  • · Coach Certification
  • · Research & Coventry MBA evidence
  • · Steve Howe (Architect of the Model)
Clusters being shaped
  • · Enterprise (5 pages KEPT alive, each owns a distinct keyword cluster)
  • · Individuals (3 pages KEPT alive, distinct angles)
  • · Coaches & Certification (3 existing URLs preserved + expanded)
  • · The 5-Facet Model (currently 0 dedicated pages — pure greenfield, no traffic risk)
  • · Evidence & Proof (currently 0 pages — greenfield, no traffic risk)
Urgent actions
  • ! noindex /coaches IMMEDIATELY — WordPress login page is publicly indexed (leak)
  • ! Remove Lorem Ipsum testimonials still live on /home-new-design and /home-new-design-v2
  • ! Decide on blog: 12+ posts earn 200–1,400 imp each. Restart cadence + migrate, or proxy from WP — DO NOT bin