NEW. Empty case study slot — for a certified coach's voice (not a corporate buyer). Different angle for the cert-funnel audience that drives ~24 of the 39 existing blog posts.
/case-studies/certified-coachXXXX Empty slot. Steve to fill with a certified coach's story — how the certification changed their practice.
XXXX Name, location, sectors, years in practice before certification.
XXXX What was missing from their existing coaching toolkit that the model gave them.
XXXX The shape of an engagement now — assessment first, debrief, coaching, re-test.
XXXX One anonymised client result they're proud of.
XXXX Pricing? Client mix? Revenue? Confidence?
XXXX Attributable quote.